Cheers to tears: How Americans are paying more for booze because of new tariffs
US tariffs on UK and European goods could increase the price of alcoholic beverages, particularly Scotch whisky, for American consumers. A new industry analysis suggests Scotch drinkers could pay an extra US$1 per drink. The 15% tariff on EU imports affects around US$10 billion worth of goods annually, including Guinness, Jameson, and various wines and spirits. The tariffs could generate nearly US$1 billion in federal revenue but may also lead to higher prices, reduced sales, and job losses. The US is the largest market for many European alcohol producers.
