Clickbait culture: When the hunt for clicks compromises media ethics — Akmal Nadzmi Azlan and Mohd Istajib Mokhtar
Clickbait, the practice of using misleading or sensationalized headlines to attract clicks, is rampant in today's digital media landscape. Driven by the need for online attention and ad revenue, publishers often prioritize clicks over accuracy, creating a cycle of mistrust among readers. While these tactics may provide short-term traffic boosts, they ultimately erode the credibility of journalism and contribute to a more skeptical audience.
