South Korea’s Lotteria burger chain to serve up first Malaysian outlet by end-2025, eyes 30 more in five years

AI Summary

Lotte GRS, a Lotte Group subsidiary, is partnering with Serai Group to open its first Lotteria burger restaurant in Malaysia this year. This master franchise agreement is part of Lotte GRS's Southeast Asia expansion strategy. The first Malaysian outlet is slated for 2025, with plans for 30 more within five years. Lotte GRS also plans to open its first US restaurant in Orange County, California this month. Currently, Lotte GRS operates approximately 1,000 outlets in South Korea and 320 internationally.