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A senior couple in Ayer Hitam, Johor, runs a souvenir shop selling locally themed merchandise like T-shirts, mugs, and bags. They see their business as a way to promote Malaysia to tourists and foster patriotism. Starting roadside in 1980, they launched their own brand, "Kampungku," in 2000. Their son designs most of the products, and they opened a branch at Senai International Airport in 2015 to reach more international visitors.
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