AI Summary
AirAsia has launched "AirAsia World" within the Roblox platform, a virtual space showcasing the airline's brand and Malaysian culture. Developed in collaboration with several partners and supported by MDEC, this interactive world allows users to explore ASEAN regions, play mini-games, and experience virtual Santan meals. AirAsia World features AirAsia Central, a hub for mini-games, and ASEAN Island, a virtual recreation of Southeast Asian regions. This launch complements AirAsia's other digital ventures like AirAsia Buds Adventure and RedGames Jam.
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