AI Summary
UiTM Sabah is conducting an impact study on the Bajausama Ethnic Cultural Festival Sabah 2025 to support its inclusion in Malaysia's tourism calendar. The study, sponsored by MOTAC, assesses the festival's economic impact, sociocultural influence, and heritage food preservation. The research aims to provide data for future planning and justify the festival's inclusion in the national tourism calendar, building on its existing recognition by the Sabah Tourism Board. The festival showcases the rich culture and traditions of the Bajausama community, including attractions like 'kuih jala' making.
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