E-commerce
From cabbage slides to cat plushie towers, Taobao’s ‘Era of Uglies’ exhibition puts cringe on show
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AI Summary
An exhibition in Hangzhou, China, showcases over 300 of Taobao's 'ugliest' products, celebrating unconventional aesthetics. The 'Era of Uglies Has Arrived' exhibition features items like cabbage sandals and misshapen cat pillows, highlighting the growing popularity of these products. Driven by younger consumers seeking individuality and affordable luxuries, 'ugly' products have generated over RM58.7 million in sales since 2020, with double or triple-digit growth. This 'emotional consumption' trend reflects a desire for unique, budget-friendly items.
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