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Sabah is promoting culinary tourism for Visit Malaysia 2026. Assistant Tourism Minister Datuk Joniston Bangkuai urged chefs to collaborate with the Sabah Tourism Board to showcase local cuisine. He emphasized involving rural communities to highlight authentic flavors and traditional cooking methods, creating opportunities for them while enhancing visitor experiences. Joniston launched the Unilever Food Solutions Future Menu Chef Showcase 2025, highlighting emerging culinary trends that blend tradition and innovation.
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