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Economics

Cheers to tears: How Americans are paying more for booze because of new tariffs

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Cheers to tears: How Americans are paying more for booze because of new tariffs

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US tariffs on UK and European goods could increase the price of alcoholic beverages, particularly Scotch whisky, for American consumers. A new industry analysis suggests Scotch drinkers could pay an extra US$1 per drink. The 15% tariff on EU imports affects around US$10 billion worth of goods annually, including Guinness, Jameson, and various wines and spirits. The tariffs could generate nearly US$1 billion in federal revenue but may also lead to higher prices, reduced sales, and job losses. The US is the largest market for many European alcohol producers.

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