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International celebrity Fan Bingbing may be reappointed as Melaka's Tourism Goodwill Ambassador for Visit Melaka Year 2.0 (TMM 2.0) in 2024. Chief Minister Datuk Seri Ab. Rauf Yusoh stated that Bingbing's previous ambassadorship successfully attracted tourists from China, Taiwan, and Hong Kong. Her involvement is seen as a key strategy for the success of TMM 2024.
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