Norazizah Kufrun, a mother of four, launched Hati Waja Resources in 2019 to commercialize soursop and roselle drinks. Her business model supports local growers in Ipoh and Kampar while distributing nationwide. After research, testing, and courses with MARDI, she created palatable drinks catering to all ages. Positive customer feedback highlights the balanced sweetness of the soursop drink and the pleasantly mild roselle drink. Government agencies like the Perak Department of Agriculture, MARDI, STeP, FAMA, and MARA have provided crucial support through grants, training, and marketing opportunities.
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