A viral video depicting a couple arguing in a supermarket while shopping for Aidiladha essentials was a marketing gimmick by ST Rosyaman, Sri Ternak, and ikhlas.com. The supermarket owner, Rosyam Nor, clarified that the video promotes their initiative to sponsor over 100 free umrah packages for loyal customers. The campaign also includes Aidiladha sacrificial donations, highlighting their commitment to social responsibility. The attention-grabbing approach aimed to effectively convey their message and demonstrate businesses' role in community welfare.
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