Chinese new-style tea drinks, like bubble tea brand CHAGEE, are gaining popularity internationally. CHAGEE's success in Indonesia is attributed to its high-quality tea, less sweet flavors, and attractive packaging. The brand's popularity is fueled by social media platforms like TikTok and Instagram. China's new-style tea beverage market is booming, exceeding $48.5 billion in 2024 and projected to reach $48.9 billion in 2025, with brands expanding overseas since the 2010s.
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