Johor aims to generate RM42.48 billion in tourism revenue during Visit Johor Year 2026, anticipating 12 million tourists with an average spend of RM3,500 per person. The state government has allocated RM116.35 million for tourism upgrades, including improvements to Johor Zoo, Gunung Ledang, Tanjung Piai National Park, and several museums. These upgrades will benefit locals with discounted ticket prices and boost the local economy. International-class events and sports programs featuring icons like Sonny Bill Williams and Lee Chong Wei are also planned.
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