Coffee tourism brews rural revitalization in SW China’s Yunnan
Yunnan Province, China, is experiencing a coffee boom, with estate-style "village cafés" driving rural revitalization. The Nest Coffee Estate exemplifies this trend, integrating farming, roasting, and guesthouses, generating US$3.5 million in sales last year and boosting farmer incomes. Yunnan, producing 98% of China's coffee, is leveraging its coffee cultivation and tourism to create a comprehensive value chain, from bean to cup, attracting both coffee lovers and tourists seeking immersive experiences.
