
AI Summary
Norazizah Kufrun, a mother of four, launched Hati Waja Resources in 2019 to commercialize soursop and roselle drinks. Believing in the health benefits of these fruits, she developed the beverages after research and training with MARDI. Her dual-pronged business approach helps distribute her products nationwide while supporting growers in Ipoh and Kampar. Positive customer feedback highlights the palatable taste and shelf life of the drinks. Government agencies like the Perak Department of Agriculture, MARDI, STeP, FAMA, and MARA have been instrumental in providing resources and promotional opportunities, boosting production and market reach.
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