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UK may compel Google to change search rankings, offer alternatives

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UK may compel Google to change search rankings, offer alternatives

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The UK's Competition and Markets Authority (CMA) is considering designating Google with "strategic market status" due to its dominance in search. This would grant the CMA greater power to intervene and potentially force Google to improve ranking fairness for businesses, offer alternative services, enhance transparency for publishers, and simplify access to rival search services, including AI assistants. Google argues that excessive regulation could stifle innovation, while the CMA emphasizes the need for increased competition and consumer choice in the UK's search market.

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