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Business : Business Events Instrumental To Achieve Tourism Targets Under 13MP -- Ahmad Zahid
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AI Summary
Malaysia aims to leverage business events to achieve its ambitious tourism goals for Visit Malaysia Year 2026, targeting 35.6 million tourist arrivals and RM147 billion in revenue. This strategy also aligns with the 13th Malaysia Plan's objective of increasing the tourism sector's contribution to GDP to 16%. Business events are expected to play a key role in attracting visitors and boosting economic growth.
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