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Swiss watchmaker DuBois et fils rushed shipments to the US before new tariffs took effect, highlighting the impact of the 39% levy on businesses. CEO Thomas Steinemann halted US website orders and is recalculating prices, stating the company won't absorb the increased cost. The US market, a significant driver for DuBois, is now severely impacted. The price of the DBF008 watch, for example, is expected to rise from US$10,800 to US$14,500. The Swiss watch industry is grappling with the tariffs, considering price increases, halting US orders, and exploring alternative markets.
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