Tourism

From raves to heritage: Saudi Arabia embraces culture to woo tourists under Vision 2030

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From raves to heritage: Saudi Arabia embraces culture to woo tourists under Vision 2030

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Saudi Arabia is shifting its entertainment focus from Western-style events to showcase its cultural heritage. Following reports of illicit activities at previous music festivals like MDL Beast, the kingdom is promoting homegrown talent and traditions. The "Terhal" stage show exemplifies this shift, featuring Saudi performers exploring the nation's history and tourist destinations. This move aligns with Vision 2030's aim to reshape national identity, blending modern entertainment with traditional Saudi culture.

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