AI Summary
MPH Bookstores' Mega Book and Gift Fair is taking place at Alamanda Shopping Centre until September 1st. Partnering with Scholastic Asia, MYTV, and local publishers, the fair offers discounts and various activities promoting reading culture and learning. CEO Martin Cross highlighted MPH's century-long presence in Malaysia and their commitment to fostering literacy. The 'Drop Everything and Read' (D.E.A.R) initiative encourages dedicated reading time. The event celebrates collaboration with local and international partners, supporting local talent.
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