Pesta Lada Julau 2025 to showcase pepper as catalyst for agro-tourism, entrepreneurship

The Pesta Lada Julau 2025, a pepper festival taking place in Julau, Sarawak from September 20-27, aims to strengthen the town's reputation as a major pepper producer. The festival will feature over 30 vendors, showcasing innovation and entrepreneurship in the pepper industry. Activities include seminars on smart farming and value-added products, cultural performances, sports competitions, and a beauty pageant. The event is expected to boost the local economy, particularly tourism, with increased demand for homestays and local businesses.