Inbound tourism to China is surging in 2025, with a 33.4% year-on-year increase in foreign entries and exits in Q1. The May Day holiday saw a 43.1% rise compared to 2024. Tourists are increasingly opting for independent travel and exploring destinations beyond major cities like Beijing and Shanghai. This trend is fueled by China's initiatives to simplify travel and promote cultural immersion, creating a more inclusive and diverse tourism experience.
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