HBO Max will crack down on password sharing, starting with a messaging campaign next month. Warner Bros. Discovery aims to identify illegitimate users and curb account sharing. The campaign will intensify if voluntary compliance fails, becoming 'aggressive' by Q4 2023. The company expects to see financial benefits from this crackdown, with the campaign continuing through 2026. It's unclear if this will affect regions like Malaysia. The standard plan currently costs RM34.90 per month.
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