Mohd. Firdaus Jamaluddin, CEO of MFJ Group Holdings Sdn. Bhd., targets the M40 and T20 demographics with his premium food and beverage business. Focusing on quality and portion size, the company operates five brands, including White n Blake (WNB), which has attracted a clientele of royalty, celebrities, and corporate figures. Originally a contractor, Mohd. Firdaus plans to expand into pastries, kopitiam, and Thai cuisine, with a long-term goal of listing on Bursa Malaysia.
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